The key age group buying our products is 22-44 years, which is a younger demographic for the hot oat cereal category.
Mandy Holborow (left) and Sheri Price (right 'Once we got to about 2m in revenue we looked at each other and realized this is not a hobby anymore'.Incremental growth to the category, she dorco coupon code october 2017 said: Our growth has been tremendous; were hoping to double by the end of this year over last year.Henderson, Nevada-based, umpqua - which was launched in 2008 by self-described soccer moms Mandy Holborow and Sheri Price made its name with oatmeal made from custom-milled whole grain oats that take four minutes to cook in the cup and have a distinctive thick and chewy.It totally will knock your socks off!When we go into sales meetings, we bring paper plates and we pour out competitor products next to ours dry and before they even taste it, they can see which one is the better product.
The brand which debuted in the coffee shop market has since built a presence in around 6,000 grocery stores from Safeway to Kroger and Whole Foods, plus Costco, airports, college campuses, fitness centers, corporate offices and micro markets, Holborow told FoodNavigator-USA.
I live in MI it doesn't seem to have made it this far east yet.
Right now our distribution is still strongest in the northwest the brand began in Roseburg, Oregon but were really focused this year on growing grocery sales in the east coast and hitting foodservice really hard.We dont cut corners.Electrode, Comp, DC-prod-dal3, ENV-prod-a, prof-prod, VER-26.18.15-rc-1, CID- 2018 Walmart.Copyright - Unless otherwise stated all contents of this web site are 2018 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the.Its also dedicating resources to working with Amazon, she added: Weve always had distributors selling our products on Amazon, but we just hired a new Amazon broker, because I think this channel has huge growth potential for.It makes sense to bring both parts of the operation to Utah.What retailers like about us is that we can show that we are generating incremental growth, were bringing new consumers into the category.Organic options, the organic cups which Umpqua has deliberately priced at a fairly small premium to its regular products in order to encourage trial win flights to japan are performing well, she added: Whats interesting is that when we first developed them, we thought they would go into stores.View Product, umpqua Oats - Salted Caramel Meltdown.Weve also been offering deep discounts in stores to encourage trial when we launch.Umpqua Oats is on course to double revenues this year after expanding beyond oatmeal cups a category it pioneered in the specialty coffee shop market into multipacks of oatmeal sachets and organic cups as it ramps up its presence in grocery stores.